By Abiodun Jimoh
For over two decades, Nestle Nigeria has been a consistent supporter of basketball development in Nigeria through the MILO Basketball Championship. This annual tournament has become a benchmark for youth basketball development in the country, providing a platform for young athletes to showcase their skills and potential.
Since its inception in 1999, the MILO Basketball Championship has grown in scope and scale, with more schools and teams participating in the tournament. The championship has had a profound impact on Nigerian youth, promoting physical activity, teamwork, and discipline. Many alumni have gone on to represent Nigeria in international competitions, including:
- Olumide Oyedeji (1999 participant), who became the first Nigerian to play in the NBA
- Chamberlain Oguchi (2001 participant), who played professionally in Europe and Asia
- Evelyn Akhator (2010 participant), who plays for the Nigerian national team and has competed in the WNBA
Nestle’s commitment to basketball development in Nigeria is evident in the company’s investment in infrastructure, training, and resources.
The MILO Basketball Championship has become a source of pride for Nigeria, showcasing the country’s talent and potential on the global stage.
Consistency of Nestle in Supporting Basketball in Nigeria
Nestle Nigeria has consistently supported basketball development in Nigeria for over two decades, demonstrating the company’s commitment to creating shared value and making a positive impact on society.
Impact on the Youth and the Game
The MILO Basketball Championship has had a profound impact on Nigerian youth, promoting physical activity, teamwork, and discipline.
The tournament has also served as a launchpad for several professional basketball careers.
Future of Basketball in Nigeria
As the MILO Basketball Championship continues to grow and evolve, it is clear that Nestle’s investment in Nigerian youth is paying off. With Nestle’s continued support, the future of basketball in Nigeria looks bright.
