Abiodun JIMOH
The Nigerian Communications Commission (NCC) is setting out ambitious measures to improve data transparency and empower telecom consumers, responding to growing concerns over data depletion and unclear billing practices. Speaking at the 93rd Telecoms Consumer Parliament held at the Communications and Digital Economy Complex Auditorium, Dr. Aminu Maida, Executive Vice Chairman and Chief Executive Officer of the NCC, emphasized the importance of a consumer-centered approach in Nigeria’s telecom industry.
With over 132 million internet connections and a rapidly growing digital economy, Nigerians spend an average of 4 hours and 20 minutes on social media daily, significantly surpassing the global average. Data consumption in the country has seen a 39% increase over the past year, reflecting an escalating demand for digital services, according to Dr. Maida. However, as data usage surges, many users report their data depletes faster than expected, leading to frustration.
Dr. Maida explained that two main factors contribute to perceived data depletion: the enhanced resolution and data demands of modern devices, and the complexity of operator tariffs. High-resolution smartphones and the popularity of video streaming platforms like Instagram and YouTube, where an hour of content can consume up to five gigabytes, are key drivers of increased data usage. Yet, many consumers remain unaware of how much data their daily activities actually consume.
To address these issues, the NCC has initiated a Joint Industry Campaign on Consumer Awareness for Smarter Data Usage, targeting mobile users through various media. This campaign includes practical data management tips, like tracking usage on smartphones and reducing background data activity, to help users optimize their data experience. Additionally, the Commission’s recently issued “Guidance on Tariff Simplification” requires operators to offer clear, accessible information on data plans and pricing, enabling consumers to make better-informed choices.
The NCC is also strengthening quality of service across the telecom value chain, holding infrastructure providers accountable and advocating for the security of telecom assets. Last month, President Bola Ahmed Tinubu signed an Executive Order designating telecom infrastructure as Critical National Information Infrastructure, bolstering efforts to combat vandalism and unauthorized access to telecom facilities.
In his concluding remarks, Dr. Maida underscored the NCC’s commitment to fostering a transparent, consumer-driven industry. He announced the upcoming introduction of Major Incident Reporting Guidelines, which will mandate that operators inform consumers about network-impacting incidents. Additionally, coverage maps displaying operators’ network strength across Nigeria will soon be made available to help consumers make better service decisions.
“An informed consumer is an empowered consumer,” Dr. Maida affirmed. The Parliament aims to ensure that Nigerian consumers receive optimal service experiences and a telecom environment that values their needs and promotes transparency.
