Indomie Instant Noodles, Nigeria’s leading noodle brand, has been honored as the Best Social Responsibility Brand of the Year at the prestigious Nigerian Marketing Awards held at Jewel Aeida, Lekki. The award recognized the brand’s outstanding contributions to societal development, particularly through the Indomie Heroes Awards, a nationwide initiative celebrating the heroic acts of children aged 15 and below.
The Indomie Heroes Awards initiative triumphed over strong contenders, including First Bank of Nigeria’s Spark Initiative and O2 Academy’s Hit and Run Campaign, which secured second and third places, respectively. Additionally, Indomie was named one of six recipients of the Iconic Brand of the Year award, celebrating its consistent excellence, legacy, and service to the Nigerian community.
The Nigerian Marketing Awards gathered luminaries from the marketing industry, recognizing the brands, individuals, and agencies driving the sector’s growth and evolution. The event spotlighted brands that have significantly shaped Nigeria’s marketing landscape.
Speaking on the accolades, Temitope Ashiwaju, Group Corporate Communications and Events Manager for Dufil Prima Foods, expressed gratitude, stating, “We are delighted that through the Indomie Heroes Awards, our brand has been recognized for its impactful work in social responsibility. This honor reaffirms our commitment to positively influencing the lives of our core consumers—children and their families.”
Ashiwaju emphasized the brand’s 16-year dedication to investing in Nigeria’s future through initiatives like the Indomie Heroes Awards. He reiterated the company’s enduring commitment to celebrating families, supporting children, and inspiring the next generation.
Indomie’s recognition at the Nigerian Marketing Awards underscores its leadership in social responsibility and its unwavering mission to uplift communities and champion the well-being of Nigerian children.
