Abiodun JIMOH
The Sosa Fruit Drink brand, a standout product from Rite Foods Limited, has been honored as the “Innovative Soft Drink of the Year 2024” by Marketing Space, a leading brand-focused publication.
Launched in 2022, Sosa Fruit Drink has quickly become a household name, offering five premium flavors: Orange, Apple, Cranberry, Mixed Berries, and Orange-Passion-Mango. Available in 35cl and 1-litre packs, the brand has carved a niche in the Nigerian beverage market with its commitment to quality and taste, making it the preferred choice for millions.
Presenting the award, Ayobami Lukman, Publisher of Marketing Space, commended Sosa for its outstanding performance and market impact. “The popular reviews from our surveys made Sosa the overwhelming favorite,” Lukman noted. “For such a young brand, Sosa has demonstrated extraordinary potential and is poised to sustain its success while challenging established competitors.”
Ruth Mark, Assistant Brand Manager for Sosa, expressed her delight at the recognition. “This award highlights our dedication to innovation, quality, and customer satisfaction. It is a testament to the tireless efforts of our team, partners, and loyal consumers,” she said. “As a proudly Nigerian company, Rite Foods Limited remains committed to delivering world-class products and exceeding expectations.”
The accolade underscores Sosa’s remarkable growth, rising profile, and competitive edge in the fruit drink market. This latest recognition follows its 2023 win as the “Outstanding New Product of the Year – Juice” at the Marketing Edge Brands and Advertising Excellence Awards.
With its strong trajectory, Sosa Fruit Drink is set to redefine industry standards and solidify its position as a leader in the Nigerian beverage market.
