Leading media agency, mediaReachOMD, has unveiled OCI 2.0 (OMD Consumer Intelligence 2.0), a major upgrade to its proprietary consumer intelligence platform, marking its 25th anniversary with groundbreaking innovation.
Since its inception, OCI has been instrumental in providing deep analytical insights into how consumers interact with brands and various media touchpoints. The platform has enabled businesses to align their strategies with real-world market trends by tracking consumer behaviors, preferences, and purchase patterns.
However, with the increasing complexity of consumer decision-making and the evolving media landscape, mediaReachOMD recognized the need for a more sophisticated approach. The result is OCI 2.0, an enhanced tool powered by Artificial Intelligence aimed at revolutionizing data interaction and analysis.
The introduction of OCI 2.0 brings several advanced features designed to enhance decision-making accuracy and broaden market coverage. The Generative AI component goes beyond standard processing, performing deep analyses, extracting meaningful insights, and presenting data through dynamic charts and graphical representations for more intuitive decision-making.
Another significant feature is the Questionnaire Simulation, which allows users to design and deploy survey forms directly from the dashboard, streamlining data collection and analysis on a single integrated platform.
The platform’s expansion also includes a broader market reach. While the original version covered seven markets—Lagos, Abuja, Rivers, Kano, FCT, Anambra, and Abia—OCI 2.0 now spans 16 markets, adding Delta, Benue, Borno, Imo, Enugu, Adamawa, Edo, and Kaduna. With a larger sample size and improved regional targeting, brands can now access deeper insights into consumer behaviors across multiple demographics, industries, and cultural contexts.
According to mediaReachOMD, OCI 2.0 sets a new industry benchmark by enhancing data tracking capabilities and ensuring businesses can anticipate market shifts and make data-driven decisions with greater precision. This development aligns with the agency’s newly redefined brand positioning of We Create What’s Next, emphasizing its commitment to leveraging technology and generative AI to shape the future of consumer intelligence.
With over 25 years of market leadership, mediaReachOMD remains a top-ranked agency by RECMA in Nigeria, consistently setting standards for innovation and excellence in media strategy and execution.
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