In celebration of the 2025 World Water Day, Rite Foods Limited, Nigeria’s prominent food and beverage company, has reaffirmed its commitment to community welfare and environmental sustainability by distributing its Bigi Premium Table Water to essential workers across Lagos. The initiative, aimed at promoting access to clean and safe water, also underscores the company’s appreciation for those providing essential services in the bustling city.
The outreach targeted key locations where essential workers operate under harsh conditions, often without adequate hydration. Recipients of the water distribution included security personnel, traffic wardens, Central Business District (CBD) personnel, street sweepers, and road safety officers who contribute significantly to keeping Lagos functional.
High-traffic areas covered in the exercise included Mobolaji Bank Anthony Way (Ikeja Plaza and the hospital), Ikeja Under Bridge, Obafemi Awolowo by Allen to T-Junction, Kudirat Abiola Way, LTV Traffic Light, Adax Mall Traffic Light, Acme Junction (Domino’s Pizza), Ikosi Road Junction by Daystar, Ojodu (Road Safety Junction), and Berger Under Bridge.
Speaking about the initiative, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, emphasized the importance of clean water and the company’s dedication to public wellness. “Water is life. It is an essential necessity and the most important ingredient in our products. As we mark World Water Day, we want to ensure that those who tirelessly serve our communities have access to this vital resource. At Rite Foods, we believe in giving back to society and raising awareness about hydration, wellness, and water conservation,” Eze stated.
World Water Day, established by the United Nations in 1993, is observed annually on March 22 to raise awareness of global water challenges and inspire sustainable water and sanitation solutions. The theme for 2025, “Glacier Preservation,” highlights the critical role glaciers play in maintaining the planet’s water cycle. Nearly two billion people depend on glaciers, mountain runoff, and snowmelt for essential water resources for drinking, agriculture, and energy production.
The theme is particularly relevant as climate change accelerates glacier melting, posing severe risks to water availability worldwide. This year’s observance calls for urgent action to reduce carbon emissions and implement localized adaptation strategies to safeguard freshwater resources.
By participating in the global awareness campaign, Rite Foods Limited is also drawing attention to the importance of responsible freshwater management. The company’s initiative is not just about brand promotion but also about advocacy for hydration, wellness, and environmental sustainability.
For the essential workers who received the Bigi Premium Drinking Water, the gesture was both appreciated and refreshing. “It was refreshing and soothing to be remembered, especially under the scorching sun and the current heatwave. Having access to a premium brand like Bigi Premium Drinking Water made all the difference,” one recipient remarked.
Bigi Premium Drinking Water, known for its crisp, refreshing, and pure taste, continues to stand out as a reliable hydration choice. Rite Foods Limited prides itself on delivering a product that reflects high standards of purity and freshness, offering a comforting experience with every sip.
The initiative also serves as a reminder of the company’s dedication to promoting public health, social impact, and environmental responsibility. Through this World Water Day activation, Rite Foods has once again demonstrated its commitment to giving back to society and ensuring clean, accessible water for all.
The gesture may be small compared to the global effort needed to tackle water scarcity, but it is a meaningful contribution to those who work tirelessly to keep Lagos running smoothly. As the world grapples with the challenges of climate change and dwindling freshwater resources, efforts like these are a welcome reminder of the power of corporate social responsibility in making a positive difference.
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