Indomie Instant Noodles, Nigeria’s favorite noodle brand, is making this year’s Mother’s Day unforgettable with its “Show Some Love to Mum” campaign. Combining cutting-edge AI technology with engaging on-ground activations, the brand is celebrating the unwavering love, dedication, and sacrifices of mothers.
At the heart of the campaign are two main activities: a unique digital experience and an exciting brand event at Ikeja City Mall.
The digital experience introduces an AI-powered platform that enables individuals to generate personalized Mother’s Day video messages featuring a celebrity of their choice. Collaborating with beloved stars like Shaffy Bello, Akinyemi Omotayo (Asherkine), and Bimbo Ademoye, Indomie is using AI and voice synthesis technology to create heartfelt messages that make mothers feel truly special.
“As an enabler brand, our goal with this campaign is to leverage digital experiences to foster stronger emotional connections between mothers and their children,” said Rahmotallahi Adeniyi, Digital Marketing Manager at Indomie Noodles Nigeria. “By incorporating AI, we are giving consumers a unique way to celebrate their mothers in a memorable and personal manner.”
Beyond the digital experience, Indomie is taking the celebration offline with a two-day interactive event at Ikeja City Mall. Mothers will enjoy fun-filled activities, a celebrity meet-and-greet, pampering sessions, and, of course, delicious Indomie noodles. The event promises an atmosphere of love, joy, and bonding, ensuring unforgettable memories for families.
“At Indomie, we believe Mother’s Day is about truly appreciating and celebrating mothers for their unconditional love,” said Gift Uche-Ewule, Brand Manager at Indomie Noodles Nigeria. “Our on-ground activation is designed to create an experience filled with fun, laughter, and heartfelt appreciation.”
Through the “Show Some Love to Mum” campaign, Indomie is providing Nigerians with meaningful ways to express gratitude. Whether through an AI-powered video message or a vibrant celebration at Ikeja City Mall, the brand ensures that every mother feels cherished on her special day.
