Jumia Nigeria has launched a new brand campaign, “Joy Delivered,” reinforcing its promise to provide affordable and accessible everyday essentials to customers across the country.
The campaign, announced in Lagos on Monday, April 28, 2025, showcases Jumia’s commitment to making online shopping seamless and convenient. From household staples and personal care items to tech gadgets and fashion products, the platform continues to serve as a one-stop shop for millions of Nigerians.
“Our team has woven together a story that captures what our customers feel when we deliver their products, and why they continue to choose us despite the many options available,” said Sunil Natraj, CEO of Jumia Nigeria.
“‘Joy Delivered’ represents our commitment to not just offering the right products, but also providing flexible payment options and meeting the needs of all our customers, no matter where they are,” he added.
As part of the campaign, Jumia is accelerating its expansion into more cities and towns including Delta, Rivers, Kano, Kaduna, Benue, Ebonyi, Akwa Ibom, Enugu, Ondo, Oyo, Kwara, Edo, Ogun, Abuja, Cross River, and Abia States. The move aims to deepen Jumia’s reach and ensure broader access to its services.
The campaign also highlights a curated range of popular products such as Smart TVs, rechargeable fans, freezers, skincare essentials, and fashion items—all positioned at affordable price points suited to the needs of everyday Nigerians.
Customers are encouraged to download the Jumia app to browse a wide selection of trusted products and take advantage of the company’s expanding network of pickup stations across the country.
Through “Joy Delivered,” Jumia aims to continue improving the everyday lives of Nigerian consumers, delivering convenience and satisfaction one package at a time.
