Orijin, Nigeria’s iconic herbal-infused bitters brand, took centre stage at the 2025 Bolé Festival, reaffirming its identity as a true custodian of culture and community. More than a sponsor, Orijin created an immersive two-day experience that connected thousands of festival-goers to tradition in refreshing and unforgettable ways.
From complimentary Orijin drinks paired with the festival’s signature smoky bole and fish, to electrifying cultural dancers and the dramatic Mgbadike masquerade, the brand transformed its space into a vibrant showcase of heritage. Guests also enjoyed interactive activities, including face painting, branded fans, and photo sessions on the symbolic Orijin throne.
“Our activation at the Bolé Festival was designed to remind everyone that heritage is not stuck in the past — it’s alive and thriving in today’s experiences,” said Oluwanponmile Alabi, Category Lead, Ready to Serve, Guinness Nigeria.
The Orijin stand buzzed with energy, where games, dance, and shared laughter turned strangers into friends. Every detail reflected the brand’s mission to preserve tradition while making it relevant for today’s generation.
“Culture is the heartbeat of Orijin,” Alabi added. “By leading the cultural conversation at the Bolé Festival, we demonstrated that heritage can be celebrated and enjoyed in modern, meaningful ways.”
At the 2025 Bolé Festival, Orijin went beyond entertainment to spark conversations, inspire connections, and prove once again that wherever culture and community converge, Orijin will always be at the heart of the celebration.
