By Abiodun Jimoh
In a remarkable feat that underscores its growing influence and consumer trust, Rite Foods Limited, Nigeria’s leading indigenous manufacturer of beverages and snacks, has climbed five places higher in the 2025 Top 50 Brands Nigeria® ranking — moving from 27th position in 2024 to 22nd place this year.
The recognition reaffirms Rite Foods’ reputation as a proudly Nigerian brand defined by resilience, innovation, and excellence. Since first appearing on the ranking in 2021, the company has risen an impressive 28 steps, reflecting its strong brand equity and consistent performance in the competitive food and beverage sector.
The Top 50 Brands Nigeria® ranking is the country’s most credible independent evaluation of corporate brand performance. It uses the Brand Strength Measurement (BSM) Index — a globally benchmarked model that assesses consumer perception, popularity, category leadership, and corporate social responsibility.
According to the 2025 report, Rite Foods’ steady climb mirrors its exceptional consumer loyalty, product quality, digital engagement, and nationwide reach.
Reacting to the achievement, the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, described the recognition as “a validation of our commitment to excellence and innovation.”
“We are immensely proud to see Rite Foods recognised once again among the Top 50 brands powering Nigeria, and even more delighted to have moved up five places this year,” Adegunwa said. “This achievement reflects our team’s passion, our consumers’ loyalty, and the unyielding Nigerian spirit that drives us to keep raising the bar.”
He reiterated that the company’s vision remains anchored on quality, innovation, and community impact, noting that every product — from the Bigi range of carbonated soft drinks and Sosa Fruit Juice to Fearless Energy Drink and Rite, Bigi, and Flex Sausage Rolls — embodies the company’s dedication to Nigerian excellence.
Beyond commercial success, Rite Foods continues to deepen its social impact through the EYEC framework — Education, Youth Empowerment, Environmental stewardship, and Community development — with initiatives that promote creativity, education, and youth advancement.
Organisers of Top 50 Brands Nigeria® commended Rite Foods and other leading brands for “meeting consumer expectations, standing firm in a competitive market, and consistently delivering on their promises.”
With its latest rise, Rite Foods cements its position as one of Nigeria’s most trusted and inspiring indigenous brands — a symbol of homegrown success driven by innovation, integrity, and the indomitable Nigerian spirit.
