–Baobab Nigeria, a leading financial institution committed to deepening financial inclusion, recently concluded a nationwide fitness walk across its 38 branches in 16 states, as part of its “Walk! Save! Jollof+” campaign. The initiative aimed to encourage healthier lifestyles among staff and customers while promoting Jollof+, Baobab Nigeria’s lifestyle-focused savings product
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The event, staged simultaneously in multiple cities, combined physical wellness with financial empowerment. Participants engaged in group exercises, dance sessions, music, and shared meals, creating a vibrant atmosphere that reflected everyday Nigerian life while reinforcing the benefits of consistent saving.
Eric Ntumba, CEO of Baobab Nigeria, explained the purpose of the initiative:
“Our fitness walk is part of our mission to promote a stable financial life and health not only for our employees but also for the communities we serve. At Baobab Nigeria, we believe that taking care of both physical and financial health leads to a fuller, more balanced life.”
The campaign also offered participants an opportunity to learn more about Jollof+, a savings product designed to encourage steady, goal-oriented saving through a lifestyle-friendly approach. Oladapo Ikupolati, Chief Business Officer of Baobab Nigeria, emphasized the connection between wellness and financial resilience:
“A healthy body is the foundation for financial discipline and stability. With Jollof+, we provide a tool that helps individuals build a secure future, and the fitness walk brings that mission to life.”
Beyond customer engagement, the initiative strengthened team spirit among employees and deepened their connection to Baobab Nigeria’s mission. The company plans to continue similar community-focused events to drive awareness of financial inclusion while promoting healthier living across Nigeria.
About Jollof+
Jollof+ is Baobab Nigeria’s lifestyle-oriented savings product, helping customers achieve financial stability through consistent and goal-focused
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