MAGGI, the culinary brand from Nestlé Nigeria, has unveiled its festive “Taste of Christmas” campaign, a celebration of the flavours, sounds and shared moments that define Christmas in Nigerian homes.
At the heart of the campaign is a collaboration with fast-rising pop star Qing Madi and the acclaimed Loud Urban Choir, producing a new Christmas anthem titled “Taste of Christmas.” The song, now streaming on all major platforms, blends modern pop with rich cultural elements, capturing the warmth of family, togetherness and festive meals.
Beyond music, the campaign features a 12-day rollout of curated festive recipes designed to inspire creativity in the kitchen. From innovative dishes like Coco Bongus to reimagined Nigerian classics, MAGGI aims to encourage families to explore new flavours using its range of seasonings.
Speaking on the initiative, Funmi Osineye, Category Manager, Culinary (MAGGI), said the campaign reflects the brand’s desire to connect with young adults while preserving the essence of home and tradition during the festive season.
The initiative reinforces MAGGI’s commitment to celebrating Nigerian talent, promoting culinary creativity and strengthening food as a unifying force. Festive content and recipes are available across MAGGI’s digital platforms, with conversations ongoing under #MAGGIChristmas.
