mediaReach OMD Nigeria Appoints Stephen Oluwatoyin Onaivi as New Managing Director

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…Set to boost agility, talent, and innovation through technology to enhance value for existing and prospective clients.

The Board of Directors of mediaReach OMD Nigeria has confirmed the appointment of Mr. Stephen Onaivi effective January 1st, 2024.

Mr. Onaivi will become the managing director of the nation’s foremost media investment and management agency, known for its thought leadership and innovativeness.

The Regional Chief Executive Officer of Omnicom Media Group West & Central Africa (OMG WeCA), Mr. Alaba Fadero, announced Onaivi’s appointment in Lagos.

According to Mr. Fadero, “Stephen’s appointment is the result of a careful succession planning and talent development program. He is expected to maintain OMD’s industry leadership and drive our regional growth strategy across the three critical global pillars of Client, People, and Capability.”

Onaivi is a homegrown, globally evolved professional who has been responsible for driving innovation across major brands, including Diageo, Airtel, Olam, Vodafone, Virgin Atlantic, Google, Uber, and GSK, to mention a few across the West and Central African region.

In addition to being the Managing Director of OMD Nigeria, he has a mandate to drive the OMD brand across West and Central Africa to enhance client value and ensure the seamless integration of OMD values, technology, and strategic processes.

Before his new appointment, Onaivi was the Managing Director of OMD Ghana, where he contributed to developing a multi-disciplinary, forward-looking media and advertising industry and serviced an array of national, multinational, and regional clients.

Reacting to his new appointment, Onaivi expressed confidence that the industry leadership and innovative strides of OMD Nigeria would be maintained under his leadership, stating, “We are proud of our thought leadership and pragmatic approach to providing value-driven services to our clients, and they should expect more with our team’s renewed commitment.”

According to Onaivi, key focus areas of OMD Nigeria will include innovation driven by technology and marketing science, the development of local talents, and enhanced strategic thinking to improve the agency’s value proposition to its clients.

Onaivi is a communication expert who has attended several management training courses and conferences from renowned business schools across the globe, including the Lagos Business School and London Business School.

He is a keen golfer and a firm believer in the importance of community service. He is also the founder of the “Play with Stephen” golf tournament held annually in Accra, Ghana.

The tournament leverages golf as a ‘passion point’ for key decision-makers to create awareness and support for Autism across Africa. For additional information, please contact: Nancy Imafidon,