By Niyi Jacobs
Sanlam and Allianz have announced the launch of their joint venture brand, SanlamAllianz, in Ghana. This follows recent regulatory approvals for the two companies to merge and rebrand their businesses in the country.
The SanlamAllianz joint venture, launched in September 2023, is a leading pan-African non-banking financial services company operating in 27 countries across the continent. In Ghana, the company will be led by Tawiah Ben-Ahmed, CEO/MD of SanlamAllianz Life Insurance, and Mabel Nana Nyarkoa Porbley, CEO/MD of SanlamAllianz General Insurance.
SanlamAllianz aims to leverage its global and pan-African expertise to unlock growth in Africa’s high-potential economies. The company’s purpose is to empower generations to be financially confident, secure, and prosperous through innovative, cutting-edge technology and diverse financial services.
Heinie Werth, CEO of SanlamAllianz, said: “Launching the SanlamAllianz brand in Ghana marks a new milestone for us and the broader financial services market. It demonstrates our strategy to leverage our expertise to create leading businesses in the economies where we choose to operate.”
The joint venture will also leverage the combined economies of scale of its shareholders, Sanlam and Allianz, as well as greater distribution opportunities, shared knowledge, and existing partnerships to benefit customers.
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