Indomie Noodles, Nigeria’s leading noodle brand, delighted families and communities this holiday season with its impactful “Season to Show Some Love” campaign. Held over two weeks in December across Lagos and Ibadan, the initiative celebrated the festive spirit by fostering connections, generosity, and joy.
The campaign featured two standout activities. First was the Indomie Christmas Tree display at Jara Mall in Ikeja and Palms Mall in Ibadan, which drew visitors for photo opportunities and festive fun. Second was the Indomie Neighbourhood Santa Surprise, a corporate social responsibility (CSR) initiative that spread love to select communities with gifts and noodle packs.
Participants joined the initiative through a social media challenge, sharing heartfelt stories of loved ones who showed them kindness in 2024, using the hashtag #SeasonToShowSomeLove. Winners received surprise visits from Indomie Santa and his elves, creating unforgettable moments of joy and gratitude.
Shravan Kumar, Marketing Manager, explained, “We wanted to go beyond typical festive activations by introducing relatable characters like the Indomie Santa. Our campaign message—’Season to Show Some Love’—resonates deeply with the festive season and our brand values. Through physical events and online engagement, we delivered a memorable experience to our consumers.”
The festivities included unveiling Nigeria’s tallest Christmas tree at Jara Mall, a long-standing Indomie tradition, and engaging activities hosted by social media influencer Tomike Adeoye.
Reflecting on the success, Temitope Ashiwaju, Group Corporate Communication Manager at Dufil Prima Foods, remarked, “This campaign highlighted the essence of Christmas—sharing love, kindness, and joy. It strengthened family bonds and created lasting memories.”
Indomie’s “Season to Show Some Love” campaign underscores its dedication to community building, kindness, and celebrating the festive spirit.
