The just concluded season 05 of the Charles O’Tudor Brand Masterclass was a huge success as brilliant minds and industry thought leads were present to stimulate the
minds of the audience, which was a mix of young entrepreneurs and business mouguls the corporate world.
Thought leads present were Mr. Fela Durotoye (President of the GEMSTONE Nation
Builders Foundation), Mr. Lanre Olusola (Chief Catalyst at Olusola Lanre Coaching
Academy), Udo Okonjo (CEO of Fine and Country West Africa) and Olawale Ayilara
(CEO/Founder of Landwey).
The Masterclass started off with a saxophone interlude, the dexterous Bamise Odusote delivered sonorous tunes to set the mood for the event.
The first presentation on AUDACIOUS BRANDING was delivered by the main speaker and convener Charles O’Tudor highlighting the meaning and essence of being an audacious brand in your industry, which will help set the pace for a global positioning.
The next presentation was by Mr. Fela Durotoye. Mr. Durotoye urged the audience to focus on brand beliefs and value add, what your brand believes in will set the pace for what your market will believe in.
Mr. Lanre Olusola spoke on the importance of Wisdom, creating and preserving your
name, recognising your gift, using it to serve humanity and solve problems at deep levels. Mrs. Udo Okonjo spoke on developing key strategies to expand market reach.
She also said that audacious branding is an idea that helps you choose who and how to play with in your industry, identifying and developing the right mindset it takes to win.
Mr. Olawale Ayilara stimulated the audience to think beyond their environment, stating
that your brand can be present in a particular location but have a mindset.