APCON to sanction Sterling Bank over controversial ‘Agege bread’ Advert despite tendering apology


Sterling Bank Plc will now face sanction by the Advertising Practitioner Council of Nigeria (APCON) over an offensive post it flagged which likened Jesus Christ’s resurrection to the rise of Agege bread in its Easter message.

APCON made this known in a recent press release signed by Dr. Olalekan Fadolapo, the Chief Executive Officer of APCON Describing the action of the bank as provocative Easter celebration advertisement, the advertising regulatory agency said it will ensure that the bank is sanctioned for such an offensive advertisement