By Niyi Jacobs
Unity Bank Plc has partnered with the Association of Nigerian Women in Business Network (ANWBN) to host a capacity-building workshop for women entrepreneurs. The workshop, themed “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies,” aimed to equip women with practical knowledge on harnessing the power of emerging technology to grow their businesses.
Renowned industry experts led impactful sessions, providing tools for leveraging digital platforms, building efficiency, engaging customers, and increasing brand visibility. The initiative stems from the growing advancement in technology and its impact on business.
Mrs. Adenike Abimbola, Divisional Head of Retail and SME Banking at Unity Bank Plc, emphasized the importance of digital technologies and pledged the bank’s commitment to supporting SMEs, particularly female-led ventures. The success of the workshop underscores Unity Bank’s ongoing commitment to empowering women in business.
