Abiodun Jimoh
Pernod Ricard Nigeria, a leading wine and spirits company, showcased its premium brands, Absolut Vodka, Olmeca Tequila, and Chivas Regal, at the Lagos Cocktail Week 2024. The event, themed “Innovation, Culture and Passion,” was a vibrant showcase of creativity, with signature cocktails crafted from the iconic Chivas XV, an exciting introduction of Absolut Watermelon, and an exclusive one-hour showcase for Pernod Ricard leading with Olmeca Tequila.
The Chivas Regal Bar Battle competition saw talented mixologists compete, blending traditional techniques with modern flair. Joshua Alabi emerged victorious, taking home a prestigious Wine and Spirit Education Trust (WSET) scholarship and N300,000 (Three Hundred Thousand Naira) cash reward.
Pernod Ricard Nigeria’s participation in the Lagos Cocktail Week aligns with its Conviviality culture, which celebrates creativity, innovation, and cocktail culture. The company is committed to supporting the cocktail culture in Nigeria by providing education to bartenders and consumers, as well as premium experiences that reflect developing tastes and lifestyles.
The ‘Drink More Water’ campaign, launched in 2021, tackles binge drinking among young adults with bold messaging and complementary water distribution during the event, promoting responsible drinking practices.
Pernod Ricard Nigeria’s presence at the Lagos Cocktail Week showcased its commitment to innovation, culture, and passion, while promoting responsible drinking practices.